SEO and GEO
SEO and GEO: your site is structured to rank on Google and be cited by ChatGPT, Perplexity or Gemini.
Classic SEO, still essential
Load speed, page structure, headings, internal linking, structured data: the technical foundations that let Google understand your site and put it in front of the right people.
Every page covers one subject, with content written for your clients and not only for search engines.
GEO, to be cited by AI
GEO (Generative Engine Optimization) is about making your site easy for AI assistants — ChatGPT, Perplexity, Gemini, Google's AI answers — to understand and quote. More and more clients look for a supplier by asking an AI: GEO gives you the best chance of appearing in those answers, alongside classic SEO.
In practice: clear answers to the questions your clients actually ask, structured data (organisation, services, FAQ), an llms.txt file, and content an AI can quote without distorting it.
Our other services
One person from brief to launch, on every engagement.
Frequently asked questions
Another question? Write to us at hello@northwick.xyz.
What is GEO?
GEO (Generative Engine Optimization) is about making your site easy for AI assistants such as ChatGPT, Perplexity, Gemini or Google's AI answers to understand and quote, alongside classic SEO.
Are SEO and GEO included when you build a site?
Yes. The showcase site covers the SEO and GEO essentials; the bespoke site goes further, with traffic tracking. Search visibility can also be worked on for an existing site.
How long before we see results?
Search visibility is long-term work: the effect depends on your sector, the competition and how regularly content is published.
Ready for a site that measures up?
A 30-minute conversation to see whether we're a good fit. Reply within 24 hours.
Book a free callhello@northwick.xyz